Fried Chicken Cheese Balls: Wholesome Snacks?

There is a huge billboard towering over the road on the way from Lahore Cantonment to Defence. The bright red and yellow billboard shows the new Mon Salwa Chicken Cheese Balls that are meant to be deep friend before eaten eaten. At the bottom of the billboard it reads “Wholesome Snacks!” Hello? Does the person who made this advertisement have any idea what the ‘wholesome’ means? If Fried Chicken Cheese Balls are considered a healthy snack, it’s no wonder why so many people in Pakistan have high blood pressure and heart disease before the age of 40.

I saw another funny billboard for the new Media institute opening in Defence:

Excited Career Opportunities!

Of course it should have read “Exciting Career Opportunities!” By using ‘excited,’ it makes it seem as if the career opportunities are excited about something. In this way, the ‘opportunities’ are personified and have their own personality.

Why do people spend so much money on advertising and paste it all over town without getting it checked over?